Facebook, Web Design, and Dialogue at the Writers Coffeehouse

By Dawn Byrne

Author Kelly Simmons led the February Liars Club Writers Coffeehouse in the Willow Grove PA Barnes & Noble. Her first topic? How writers can use Facebook to promote their books.

Readers are on Facebook. Build relationships with them for lasting online benefits. Ask questions and have them share answers to pull engagement to your site. On average it takes ten impressions from people who like, have heard about or bought your book, to make a sale. Word-of-mouth through social media and other sources is most valuable to prompt interest and keep it going. Too bad we can’t really control it.

Experiment only with small amounts of money. Paying to boost Facebook posts for advertising your book isn’t too beneficial. E-commerce is. Remember, Facebook controls your author page. If you do boost your posts, don’t do it to an existing one. Create a new post and make sure it’s a good one. Kelly is experimenting with targeting her audience for specific posts, narrowing her audience to get the most for her money. She’s still not sure if this works on Facebook.

Facebook ads for authors are good for branding but are a long term investment, and creating them can be difficult. Try different visuals for promoting your book, and make sure they’re sized correctly on the page or ad. Faces tend to be very eye-catching. Some graphic design sites are free, like Canva. Blurbs, reviews and endorsements are great as headliners with your book cover. Compare your book with similar authors. Ex. “If you liked…, you’ll like my book.” A ‘Buy’ button on Facebook’s ad manager isn’t as desirable as the ‘Learn More’ button. A ‘Learn More’ button gets interaction from more people.

An audience member asked about other social media. Kelly uses Twitter for real life feed, but communicates with male friends more on LinkedIn. Instagram draws mostly a young audience and women. People use Instagram on their phone to view feed because it’s pictures with only some text. Facebook and Instagram rely on visuals, which draw more attention than text, so Facebook beats Twitter in its success to promote book sales.

Touching on website design, Kelly suggests thinking visually and owning your pictures to build a website that’s unique to you. Wix and Weebly are simplistic programs for designing visuals. Squarespace is a bit harder to use. Camera+ is for smart phones. GIMP and Freeware are like Photoshop. Photoshop Elements and PicMonkey are two other options. Unsplash and iStockphoto are downloadable picture options, but taking your own pictures is best. For further help with web design check out blogs like: Amy Porterfield and Sarah Von Bargen.

Kathryn Craft shared in discussing dialogue. It should do multiple things. Go beyond suggesting context by adding subtext that shows the emotional reality of the character. Everything has context and subtext and feeds into the conversation. Janice Gable Bashman said, “Listen to what’s not being said.” Scenes and the sequels between them are now done at the same time. Use dialogue to continue the story and layer it with action. The situation comedy "Frazier" is an example of great dialogue. The two brother characters are very alike, yet their dialogue uniquely distinguishes each.

Dialect can be done in different ways. Janice handled this in her book by simply referring to a character’s accent. Some authors start with dialect and then continue the story without it. Keith Strunk said pacing and cadence of dialogue allows readers to pick up a character’s accent.

Kelly’s tricks to learn good dialogue:

1. Listen to award winning radio commercials

2. Watch Aaron Sorkin shows

3. Read screenplays

4. Write down what you hear from people

As the meeting broke up, Keith videotaped volunteers for the Liars Club Coffeehouse Video. We gave our names and explained why we write. Keith’s prompts calmed my nerves before I spoke. He let me view and listen to myself for assurance that I wasn’t too bad. I left the meeting happy about myself, writing and other writers. Sadly, the Coffeehouse won’t meet in March.

Liars Club Writers Coffeehouse Back Again for 2016

By Dawn Byrne

Jonathan Maberry led the Liars Club Writers Coffeehouse in the Willow Grove PA Barnes & Noble via Skype. Keith Strunk hosted the Liar-filled meeting, which included Marie Lamba, Janice Gable-Bashman, Kelly Simmons, and Kathryn Craft. One of the South Jersey Writers' Group’s recent third Thursday speakers, Donna Galanti, fit well into the nucleus of Club members.

Jonathan began with information on the Writers Coffeehouses. There are nine active ones and more are popping up in the US, and other countries. It started with this group that now meets in Willow Grove. When thanked for starting the Coffeehouse, Jonathan reminded us that the Liars Club started the Coffeehouse, and that he is just a part of the Club. He shares hosting duties with the Coffeehouse in San Diego, where he now lives. “Community matters to writers,” he said, after exchanging familiar and sincere greetings with us. His fondness for our group showed in his face and words.

Questions for Jonathan matched the subject of how to get the word out about your book once it’s published: Blogging in your genre can be the grass roots in promoting your work. Subscribe to other blogs who read yours to making connections with potential readers. Goodreads and LinkedIn are a must. Reach out to writer conferences that do your subject and genre; you’ll meet people who can be helpful. Your writer’s platform on social media and how it’s maintained brings awareness of your book to audiences. Synching up your Facebook, Twitter and LinkedIn accounts makes posting content easier. Starting a conversation is vital for your audience to make a connection with you. “The author is the brand,” said Jonathan. But don’t promise things that cost you a lot. If people are interested in you, they are more likely to buy your book.

Jonathan suggested multi-platform to promote anthologies. They don’t sell well, but anthologies can engage readers and get audiences interested in you and your other work.

Interviewers don’t always read your book, so give them a cheat sheet of questions to ask ahead of time. Making it easy for them, can make you popular to work with. Give one or two takeaways, that aren’t your plot, to make a memorable engagement with potential readers.

To learn how to do a podcast or book trailer, watch and listen to them. Trailers should be one-minute long, with strong production. After Jonathan had to end his Skype visit, Keith took advantage of the computer to show Kerry Gans’ trailer for her book, “The Witch of Zal.” Keith and Kerry had both worked on it. Donna is also a resource for making a trailer. Check out the one for her book, “Joshua and the Lightning Road.”



Two terms new to me: LookBook, where actors are put into your characters’ roles; and sizzle reel, which requires voiceovers and is expensive because so much goes into it. But the most interesting take away for me, was Jonathan’s advice to read out loud your edited, polished work. Listen to the polished voice of it. Study it, analyses it and contrast it with your original draft. This can help with your next work.

As always, Jonathan shared information on the current markets and trends: Graphic novels, the original ones that don’t feature superheroes, targeting girls are much in demand; pitch yours like a regular novel. Cross genre works are still hot. “I’m seeing a bit of a decline in memoir,” said Jonathan. But real life fiction is huge. Horror is starting to build in mainstream audiences.

Don’t be too specific with your plot when agents ask for summaries of books not yet written. “Be interesting but vague,” said Jonathan. He also highlighted the importance of having an agent: “If it wasn’t for my agent, I wouldn’t be in California.”

March 7, agent Marie Lamba is doing a First Page Workshop and answering questions on a panel for the SCBWI in Eastern, PA. May 20-22 is the Pennwriters Conference in Lancaster, PA. Jonathan and Kathryn will be keynote speakers and Donna will present workshops on craft and marketing.

Kelly Simmons took suggestions for next month’s Coffeehouse. She’ll be leading it, and selling her new book, “One More Day.” The trailer for it is cool.


Remember, no matter how many Sundays are in a month, the Coffeehouse always meets the last Sunday of each month from noon to 3 PM, unless a holiday gets in the way. It’s worth the trip over the bridge and through the city for us South Jerseyans. Three hours of shop talk and cohering with professional and upcoming writers is an exhilarating experience. And, my favorite, it’s FREE.

Top Five Reasons to Go to the Philadelphia Writers' Conference 2015

C'mon, Jim, just one conference, it'll make you feel good...

By Jim Knipp 

It’s all Krista Magrowski’s fault.  This whole infatuation with the Philadelphia Writers’ Conference started with her innocent little statement of “the Philly conference is happening soon, you should check it out.”

I checked it out.  And within two years of that first conversation, I was on the Executive Board, building registration sites, and generally doing nothing but breathing, eating, and sleeping Philadelphia Writers’ Conference for six months out of the year (the other six months are spent dreaming about the next conference.)  That first conference was five years ago, and I think I love it more every year.  And this year I’m especially excited.  I’ll give you five reasons why.

Our speakers. Both our opening and our keynote speaker are nationally recognized talents and I really can’t wait to hear what they have to say.

uh...dude, that was a cheetah...

Opening speaker Sara Shepard caught a tiger by the tail a decade ago when her debut novel Pretty Little Liars hit the shelves.  And she’s ridden that tiger like Harold and Kumar through thirty novels, two television series, and enough awards to need a second or third mantle.

Speaking of awards, every year The American Society of Magazine Editors gives out the National Magazine Award.  It’s basically the magazine version of the Pulitzer Prize.   Our Keynote speaker, Stephen Fried, has two of them.  TWO!  It’s like he won the first and decided he needed a matching piece to balance out his book shelf.  Stephen as won these by writing about subjects as varied as supermodels to restaurateurs; from the joys and trials of being a husband and father to the trials and lies surrounding the pharmaceutical industry.

Dan Stabb

Our Workshops. In addition to our regular standbys The Novel, Short Story, and Poetry, we also will be offering Playwriting, three separate genre workshops (Mystery/Thriller, Young Adult, and Romance), plus a great assortment of features, including an hour with Sara Shepard to talk about her experiences selling pieces to Hollywood and an exciting course about developing your improvisational skills to help your writing.

Melinda Emerson

Most exciting for me is a three-day workshop on Social Media with “Small-Biz” lady Melinda Emerson.  While we’ve offered social media workshops before, they’ve always been shorter affairs, and I’m looking forward to seeing how much more in depth we can get by giving Melinda three hours to walk through these most necessary of tools.

Could it be you?

Agents and Editors.  As writers who want to market our work, and who know how hard it is to get the attention of an agent or a marketplace, the chance to sit down with an agent or an editor is damn near priceless.  And at the PWC, you’re offered that chance!  On Friday afternoon, we have five minute “speed dates” were you can pitch your work or even just discuss some of the challenges you face or the ideas you have.  The market last year seemed to finally open a little, and it was great to sit at the registration table and hear some of the chatter from the agents (or even better, help track down a conferee who an agent wanted to speak to again!).  Markets seem to be trending as open again, so I can’t wait to see who I’ll be helping towards success this year.

Critiques not following guidelines get reviewed by Carl;  you don’t want your piece reviewed by Carl.

Critiques.  Most of us belong to critique groups where our peers offer feedback on our work.  How would you like nationally recognized, Asimov and Tor published Fran Wilde to critique your short story?  Or maybe have your blank verse checked out by Ken Pobo, the Linback Award-winning PhD who teaches at Widener University.  Or how about international bestseller Suzanne Palmieri (The Witch of Bourbon Street) or the award-winning Solomon Jones (Pipe Dream) giving your novel excerpt a read through?  All of our three-day workshop leaders have agreed to critique work.  You won’t get that opportunity anywhere else.

Networking.   During my first conference, I met Don Lafferty who essentially is the midwife of my blog, KnippKnopp.  I met Kelly Simmons who said four words to me (“that was fu**ing awesome”) that keep me going to this day.  During the second conference, I met Jonathan Maberry, who let me interrupt his breakfast to give me additional imput on the piece I submitted for critique.  And the networking isn’t limited to board members and workshop leaders.  I’d need four extra hands to count the friends I’ve made, the advice and input I’ve been granted, and the energy I’ve gained by just meeting other writers, sharing in their stories, and seeing how similar they were to my own.

Wait, isn’t that this many?

Cost.  The price of admission (minimum $270) seems high.  If you compare to other conferences, you’ll find the PWC is right in-line (and in many cases lower), then comparable conferences.  But I understand when there are bills to pay, it may not matter and scraping together that cash can be tough. 

To that end, the PWC board has done a few things.  One, we extended the student discount to all students.  So if you’re attending a local college, you can attend for 50% of the price.  Two, we’re keeping the writer’s group scholarships.  The SJWG scholarship has already been awarded, but if you’re part of  another writers group that hasn’t been issued code, talk with the group, register them, and claim their code.  Finally, we’ve initiated a group discount policy.  If you register with seven others as a group, you get 20% (that’s up to $60) knocked right off the top.

And if you can get nine dressed like this, I’ll make sure you get the best seats at dinner

I truly believe that all of the things I mention above: the critiques, the camaraderie, the exposure are invaluable.  For the years before I joined the board, I always considered the conference an investment.  I really hope you see it that way too, and I hope to see you at the Philadelphia Writers' Conference!

About today's guest-blogger: 

Jim Knipp is a writer only in the sense that he very occasionally gets to actually write things.  He has been not-writing like this for over thirty years and most recently can be found posting ridiculous things on his blog, KnippKnopp, or guest writing for the very patient folks at BiffBamPop!.  In addition to not-writing, Jim is an HR Project Manager at Comcast, the Registrar for the Philadelphia Writers’ Conference, and a member of exceedingly seedy standing at the South Jersey Writers’ Group.