The Writers Coffeehouse for April 2016

By Dawn Byrne

Janice Gable-Bashman and Jon McGoran teamed up to lead the Philly Liars Club Writers Coffeehouse in Willow Grove PA. Topics? Character Voice and Outlining. They answered questions, and Jon threw in information on marketing.

Examples of distinct voice done well can be found in J.K. Rowling’s books. The very different voices of the alternating main characters in All American Boys by Jason Reynolds and Brendan Kiely, ring distinct in the book’s characters with their similar backgrounds, living in the same place. “Be true to your character,” said Janice. Make sure the similar persons you design are individuals so the reader can easily tell them apart.

Jon spoke of economy in writing. The voice of a character should show the story, so exposition isn’t needed. You don’t want to undermine your character by violating their POV. If you need something explained in your story, let the character bring up the information needed and address it through his/her dialogue or internal thoughts in a way that’s natural and fluid.

Be conscious of how often you switch POV. Color-coding your manuscript is a technique that can identify where each POV character is in the story and how often you’re in that view. The different POV will pop off the page so you can see if there’s a balance. Scrivener and other software work well for this, but so do Post-it notes and 3x5 cards. Outlining helps in establishing your characters. You should understand your characters a bit before writing the outline, but you can find out more about them as you build the outline. Janice, while outlining, sometimes comes up with dialogue for her characters. She stops outlining and writes the dialogue down as it comes to her. A gift! For her last book, it took three months to create her outline, but she did less editing after the story was written.

Having an outline saves time when an editor or agent asks for changes. It also prevents bad surprises for the author by keeping information consistent and easy to check. Make sure when you do those changes that you also reflect them in the outline for later reference. If you’re creating a series, having a record of the completed books in an outline or other form, makes it easier to keep information throughout the series uniform.

But Janice and Jon agreed: “Do whatever works for you.” Steven James swears in Story Trumps Structure that one shouldn’t outline. Biographical character sketches should contain deep stuff about characters beyond their physical form and what they like to eat. Interviewing them can enable you to find their voice. For each character, you should know their unique POV, even if you’re not writing in their POV. Whatever happened in the character’s life before the story will show in their dialogue and actions. Even birth order is important with family characters.

A question about dialect came up. Suggestions: Find a few words to repeat to relay a character’s dialect, but go light with it. Alternate spelling doesn’t look good on the page, it bogs down the writing and tires the reader. The cadence of words spoken in English by a non-fluent character displays their background to readers. But don’t stereotype your people. There’s a fine line with this, so be sparing with colloquialisms and dialects. When sprinkling in non-English words, they shouldn’t need translation because of context.

Keith Strunk joined the meeting as Jon shared information about BookBub. “It’s huge. Seems to be a powerful tool,” said Jon. An email marketing tool for ebooks, BookBub works on price reduction to stimulate sales. Its thriller list alone has 2.5 million addresses. Similar services, like The Fussy Librarian, are smaller than BookBub, which averages 26,000 downloads. So for the prorated cost of their book, some authors have had success. But for ebooks priced at 99 cents, Jon suggested we consider what percentage of their buyers will purchase another book by that author priced above 99 cents. Harlan Ellison believes you should never give your stuff away. That may be what authors who go the 99 cents route with BookBub are doing in hopes of other sales.

MSWL Manuscript Wish List is a 12-hour pitch on Twitter to literary agents. Authors put up a tweet to see who likes their pitch. Agents who are looking to represent an author may request pages of a manuscript. How important, really, are business cards? “Networking is about touch. Lots and lots of touch. And that’s what business cards are,” Keith answered. A card is a memory, so you are “marketing memory” with your picture on the card. It’s about interaction with people, and a card can create a connection. But, “Networking is always a long term thing.”

Jon had a signing for his new book, Dust Up, after the meeting at the front of the store. Janice will be signing at the Barnes & Noble Teen Book Festival in Neshaminy PA on June 11th. Look for the many local conferences coming up. A few are ThrillerFest XI in New York July 6-9, the Philadelphia Writers Conference in Philadelphia June 10-12, the Annual Pennwriters Conference in Lancaster, PA May 20-22, and Noircon 2016 in Philadelphia June 15-16.

There will be no Coffeehouse in May, although it resumes June 26th, noon to 2 PM with an additional hour for networking. Thanks for setting up this SJWG road trip, Sir Glenn Walker. Thank you Gail Priest for driving. The Liars are great, and so are you.

Facebook, Web Design, and Dialogue at the Writers Coffeehouse

By Dawn Byrne

Author Kelly Simmons led the February Liars Club Writers Coffeehouse in the Willow Grove PA Barnes & Noble. Her first topic? How writers can use Facebook to promote their books.

Readers are on Facebook. Build relationships with them for lasting online benefits. Ask questions and have them share answers to pull engagement to your site. On average it takes ten impressions from people who like, have heard about or bought your book, to make a sale. Word-of-mouth through social media and other sources is most valuable to prompt interest and keep it going. Too bad we can’t really control it.

Experiment only with small amounts of money. Paying to boost Facebook posts for advertising your book isn’t too beneficial. E-commerce is. Remember, Facebook controls your author page. If you do boost your posts, don’t do it to an existing one. Create a new post and make sure it’s a good one. Kelly is experimenting with targeting her audience for specific posts, narrowing her audience to get the most for her money. She’s still not sure if this works on Facebook.

Facebook ads for authors are good for branding but are a long term investment, and creating them can be difficult. Try different visuals for promoting your book, and make sure they’re sized correctly on the page or ad. Faces tend to be very eye-catching. Some graphic design sites are free, like Canva. Blurbs, reviews and endorsements are great as headliners with your book cover. Compare your book with similar authors. Ex. “If you liked…, you’ll like my book.” A ‘Buy’ button on Facebook’s ad manager isn’t as desirable as the ‘Learn More’ button. A ‘Learn More’ button gets interaction from more people.

An audience member asked about other social media. Kelly uses Twitter for real life feed, but communicates with male friends more on LinkedIn. Instagram draws mostly a young audience and women. People use Instagram on their phone to view feed because it’s pictures with only some text. Facebook and Instagram rely on visuals, which draw more attention than text, so Facebook beats Twitter in its success to promote book sales.

Touching on website design, Kelly suggests thinking visually and owning your pictures to build a website that’s unique to you. Wix and Weebly are simplistic programs for designing visuals. Squarespace is a bit harder to use. Camera+ is for smart phones. GIMP and Freeware are like Photoshop. Photoshop Elements and PicMonkey are two other options. Unsplash and iStockphoto are downloadable picture options, but taking your own pictures is best. For further help with web design check out blogs like: Amy Porterfield and Sarah Von Bargen.

Kathryn Craft shared in discussing dialogue. It should do multiple things. Go beyond suggesting context by adding subtext that shows the emotional reality of the character. Everything has context and subtext and feeds into the conversation. Janice Gable Bashman said, “Listen to what’s not being said.” Scenes and the sequels between them are now done at the same time. Use dialogue to continue the story and layer it with action. The situation comedy "Frazier" is an example of great dialogue. The two brother characters are very alike, yet their dialogue uniquely distinguishes each.

Dialect can be done in different ways. Janice handled this in her book by simply referring to a character’s accent. Some authors start with dialect and then continue the story without it. Keith Strunk said pacing and cadence of dialogue allows readers to pick up a character’s accent.

Kelly’s tricks to learn good dialogue:

1. Listen to award winning radio commercials

2. Watch Aaron Sorkin shows

3. Read screenplays

4. Write down what you hear from people

As the meeting broke up, Keith videotaped volunteers for the Liars Club Coffeehouse Video. We gave our names and explained why we write. Keith’s prompts calmed my nerves before I spoke. He let me view and listen to myself for assurance that I wasn’t too bad. I left the meeting happy about myself, writing and other writers. Sadly, the Coffeehouse won’t meet in March.

Liars Club Writers Coffeehouse Back Again for 2016

By Dawn Byrne

Jonathan Maberry led the Liars Club Writers Coffeehouse in the Willow Grove PA Barnes & Noble via Skype. Keith Strunk hosted the Liar-filled meeting, which included Marie Lamba, Janice Gable-Bashman, Kelly Simmons, and Kathryn Craft. One of the South Jersey Writers' Group’s recent third Thursday speakers, Donna Galanti, fit well into the nucleus of Club members.

Jonathan began with information on the Writers Coffeehouses. There are nine active ones and more are popping up in the US, and other countries. It started with this group that now meets in Willow Grove. When thanked for starting the Coffeehouse, Jonathan reminded us that the Liars Club started the Coffeehouse, and that he is just a part of the Club. He shares hosting duties with the Coffeehouse in San Diego, where he now lives. “Community matters to writers,” he said, after exchanging familiar and sincere greetings with us. His fondness for our group showed in his face and words.

Questions for Jonathan matched the subject of how to get the word out about your book once it’s published: Blogging in your genre can be the grass roots in promoting your work. Subscribe to other blogs who read yours to making connections with potential readers. Goodreads and LinkedIn are a must. Reach out to writer conferences that do your subject and genre; you’ll meet people who can be helpful. Your writer’s platform on social media and how it’s maintained brings awareness of your book to audiences. Synching up your Facebook, Twitter and LinkedIn accounts makes posting content easier. Starting a conversation is vital for your audience to make a connection with you. “The author is the brand,” said Jonathan. But don’t promise things that cost you a lot. If people are interested in you, they are more likely to buy your book.

Jonathan suggested multi-platform to promote anthologies. They don’t sell well, but anthologies can engage readers and get audiences interested in you and your other work.

Interviewers don’t always read your book, so give them a cheat sheet of questions to ask ahead of time. Making it easy for them, can make you popular to work with. Give one or two takeaways, that aren’t your plot, to make a memorable engagement with potential readers.

To learn how to do a podcast or book trailer, watch and listen to them. Trailers should be one-minute long, with strong production. After Jonathan had to end his Skype visit, Keith took advantage of the computer to show Kerry Gans’ trailer for her book, “The Witch of Zal.” Keith and Kerry had both worked on it. Donna is also a resource for making a trailer. Check out the one for her book, “Joshua and the Lightning Road.”



Two terms new to me: LookBook, where actors are put into your characters’ roles; and sizzle reel, which requires voiceovers and is expensive because so much goes into it. But the most interesting take away for me, was Jonathan’s advice to read out loud your edited, polished work. Listen to the polished voice of it. Study it, analyses it and contrast it with your original draft. This can help with your next work.

As always, Jonathan shared information on the current markets and trends: Graphic novels, the original ones that don’t feature superheroes, targeting girls are much in demand; pitch yours like a regular novel. Cross genre works are still hot. “I’m seeing a bit of a decline in memoir,” said Jonathan. But real life fiction is huge. Horror is starting to build in mainstream audiences.

Don’t be too specific with your plot when agents ask for summaries of books not yet written. “Be interesting but vague,” said Jonathan. He also highlighted the importance of having an agent: “If it wasn’t for my agent, I wouldn’t be in California.”

March 7, agent Marie Lamba is doing a First Page Workshop and answering questions on a panel for the SCBWI in Eastern, PA. May 20-22 is the Pennwriters Conference in Lancaster, PA. Jonathan and Kathryn will be keynote speakers and Donna will present workshops on craft and marketing.

Kelly Simmons took suggestions for next month’s Coffeehouse. She’ll be leading it, and selling her new book, “One More Day.” The trailer for it is cool.


Remember, no matter how many Sundays are in a month, the Coffeehouse always meets the last Sunday of each month from noon to 3 PM, unless a holiday gets in the way. It’s worth the trip over the bridge and through the city for us South Jerseyans. Three hours of shop talk and cohering with professional and upcoming writers is an exhilarating experience. And, my favorite, it’s FREE.

Liars Club Coffeehouse - Butter Late Than Never

Written by Dawn Byrne

I’ve seen Kelly Simmons’ byline in "Writer’s Digest Magazine", and was happy to find her leading the Liars Club Coffeehouse at Barnes & Nobles in Willow Grove, PA October 25th.

Whipping into the meeting late, I missed something about butter that caused some chuckles. The meeting runs from noon until after 2pm, and I encourage you to catch what you can. Subjects I heard discussed included memoir writing and query letters, among tidbits of information on writing.

Kelly Simmons authored The Bird House and Standing Still. She’s “developing a TV series and has been writing a memoir for what seems like her entire life.” Kelly suggested that when writing memoir, think about how you will structure your story. Even if chronological, it needs to have some central significant happening. Ruth Litner added that readers must like the character. This is you, so identifying with and pulling emotions from the reader about you is important too.

Kelly’s statement that a lot of people who start out writing memoir eventually move on to novel writing hit home with my own writing experience. Resources she noted was Beth Kephart’s memoir how-to, Handling the Truth and Jerry Waxler, M.S. These authors can guide you when telling your personal story.

Mature age may not be a plus when facing a prospective agent or publisher. This often is a reality when dealing with professional opportunities. But a writer’s background and rich knowledge can be most beneficial no matter if writing memoir, historical fiction, non-fiction or an upmarket novel.

Kelly reminded us that there’s something to be said for an aged person with a young spirit. Barbara Custer sat next to Kelly and used Barbara as an example. This sweet, petite red head brands herself as the Balloon Lady. I follow Barbara on Facebook and was surprised she was the same person I met at the Coffeehouse. She produces "Night to Dawn Magazine." So don’t mention your age, or that you’ve been writing more since retirement. A writer can produce a book a year; at 60, a writer still has time to birth multiple books.

Leave out your age on query letters, but make use of good letter writing skills by utilizing the P.S. A charming P.S. stands out in an e-mail. Don’t make it too long, and include any personal connections in the subject line. “Judging writers is a lot like dating.”

“Most people spend only 5 minutes on their query letter,” Kelly said, not understanding why. Query letter templates can be dull, but generally, follow them. Talk about yourself and your book in the first two paragraphs. Sometimes you can break rules if your credentials are the most important information you can give about yourself. Kelly said she’d look at anyone from the Coffeehouse’s query.

Tidbits I gleaned before cutting out early from the meeting:

• Procrastination may be a fear of success or a fear of failure, so figure out what the fear is.

• I’ve heard Liar, Janice Gable Bashman, also say that focusing on different components of your work with each pass during revision is a way to really polish your book. Kelly does one pass just to beautify her work after doing others, like for cutting unnecessary words.

• The middle-grade genre is hot.

• Goodreads may not let your Facebook friends publish a review of your book. You may want to keep this in mind when passing out your ARCs.

I’ll be jonesing (thanks for this term, Jim Knipp) two months for the next Liars Club Coffeehouse. The next meeting is January 31st. Make a New Year’s resolution to share company with professional liars. You don’t have to be on time, but you won’t want to miss the butter.

September Writers Coffeehouse

By Dawn Byrne

I counted thirty attendees at the Philly Liars Club Writers Coffeehouse in Willow Grove, PA on Sunday September 27th. Jessica Hunter and I represented the SJWG at this meeting, in the rear of Barnes & Noble on Park Ave.

The Coffeehouse began with a two-sentence bio of each person in our group. I'd gotten to know faces and names of those who sat with me, since I'm a regular Coffeehouse addict, and easily joined in the applause and enthusiasm when a person in our midst mentioned a forward step in their creative endeavor.

Janice Gable Bashman, Bram Stoker nominated author, publisher of The Big Thrill, and the International Thriller Writers' Vice President, invited our group to add its wealth of knowledge to her orchestration of discussions. She encouraged us to ask questions too.

One of the topics? Patterns in the way people speak to show a character to the reader. So much about a character's physical appearance, personality and background can be relayed to the reader through dialogue in a way that is showing, not telling. This is true for characters who aren't native to the setting of the story as well as those who are. Also, what the character doesn't say, and what another character's internal dialogue says in response to their dialogue, keys the reader into creating in their head who the character is, even if physically different from the author's vision. Only aspects of a character that's important to the story must be picked up correctly by the reader.

Janice touched on how to present a character's ethnicity without hitting the reader over the head. The meeting ended after a writing exercise on dialogue, with volunteers sharing their results.

Janice urged us to read Publisher's Weekly's newsletter. She explained that if we didn't want to subscribe, some articles are free, and to check out their Twitter.

Other valuable information: Oyster, a subscription service for books, is going out of business; ebook sales have dropped some and print is making a comeback with increased sales at Barnes & Noble; book scans only pick up 75% of your book's sales; If an editor shows interest in your book, you should still get an agent - when you email the prospective agent, type "Have Editor, Need Representation," in the subject line to get quick attention.

The Coffeehouse in Willow Grove won't meet in November or December, so make sure you don't miss the October 25th meeting from 12 noon to 2 PM, plus another hour for networking. But before that, go north on October 10th to the Palmer Branch of the Easton Area Public Library for their YA Fest 2015. Janice will be signing books and speaking as part of their authors' panel.

I've benefitted many times from listening to Janice share information on various facets of the writing world. I appreciate the time she gives for free and freely to the Coffeehouse.

My First Time as a Professional Liar

By Jessica Hunter

People ask me what my story is about and all of a sudden I'm at a complete loss of words. It's like when someone asks: What's your favorite song? And all of a sudden your brain goes dead, and you can't even think of the last song you heard let alone which one is your favorite. Song? What's a song? This is exactly what happened to me when I attended the Liars Club this past Sunday, and it taught me a valuable lesson. But first let me go back to the beginning. To the moment I entered the den.

"We're going to sit in the front," SJWG Membership Director Glenn Walker said as we walked into the room. Little did I know, he meant the front front. As in the bright blue table that faces everyone else. The place where the professionals sit. (i.e the people who actually know what they're talking about.)

"You are a professional. If you act like a professional, then you are a professional," he told me when I expressed my concern. As I contemplated my choice, I asked myself, what is it that makes an author a professional? Is it the fact that you’ve published your stories, or is it your passion, your drive, the hours you spend doing the one thing that eventually gets you published - writing. If it’s the latter then yes, I am a professional.

Feeling slightly more confident, yet anxious, I took a seat at the table. Fellow SJWG member Bruce Capoferri offered me some reassurance. "I look in the mirror every morning and say Bruce, you are a professional salesman. Act like it." It reminded me of something Glenn mentioned earlier. "If it's not there, build it."

I needed to build the confidence that I belonged here, or at least fake it ‘til I make it, right? Honestly, I don't know why I was so afraid. It's not like everyone was going to chuck their books and pens at me. However, the room was filing with faces that I would probably see again. And I really wanted to make a good impression— in other words, not say anything stupid.

"What could you possibly say that would be stupid?" Glenn said. He was like the life coach I’ve always wanted.

The meeting started and with it my nerves hit overdrive. Sweaty palms, pounding chest, my thoughts tumbling over one another - we're introducing ourselves if you couldn't tell. But then something wonderful happened. I realized that everyone was just as nervous as I was.

"I panicked," said Dawn Byrne, fellow SJWG member.

"I feel like I'm having a heart attack," said one woman.

“Fake it 'til you make it!” someone shouted.

And then Keith Strunk put the icing on it all. "I’m not afraid to look dumb. Obviously."

I couldn't believe it. All of these established writers were feeling exactly what I was feeling. We were all in the same boat.

Now that the ice was broken, the group started talking about networking— get to know people not their pages, don’t pimp your writing, establish a network before you have something to sell. I was getting so many great notes. Just as I’m jotting down something Keith is saying, I realize that he’s speaking to me. Like he literally just asked me a question. It was then that I realized I wasn’t just a silent observer taking notes. These people had accepted me into their group. I was one of them, I was feeling on top of the world, and then the networking happened.

The first part was great. I spoke to Jon McGoran about our shared habit of writing ideas while driving. I spoke to someone else about yoga and language. I was on such a high. And then I was asked the one thing I didn't want to be asked. "So what's your story about?"

My entire brain shut down. I began babbling and hacking at my story. What is this nonsense you're saying? I thought. The guy was being so nice and patient as he listened to my rambling, but I could tell he was thoroughly confused. He had no idea what my book was about, and it sounded like I didn't know either. In fact I had somehow given him the wrong idea entirely. Just explain the themes, I thought, but even that came out a mess. He was asking all of the right questions geared to help me, all of the questions an agent would ask, and I had the answers, but none of them came out of my mouth. For some reason, my mouth had an agenda of its own, which was: gargle, gargle, gargle, Reapers, gargle, gargle, I'm not going to say anything you're telling me to say brain.

Just stop talking! I was screaming in my head. At this point he had started taking notes, "I'm just trying to get a picture," he said, but that added to the anxiety because now I was like, Why is he taking notes? He’s probably going to give them to me and say, "Get it together Jess!" Nope, he took them with him. When the conversation was finished, I rose from the table feeling paranoid, lost, and dazed beyond control.

How did this happen? How is it possible that I can fully understand my idea, yet butcher it when I try to explain it out loud? I don't know if you've ever felt this way, but it's like, you know the story - you know the plot, the themes, the characters, the twists, the symbolism you've placed throughout, yet still you don’t know how to summarize all of this in a concise way that will do the story justice. Ironically this is exactly how I feel about myself as a human being.

With that said, I left the meeting feeling completely and entirely discouraged. Maybe my story isn't as good as I think it is. But how could that be? I was just drooling over it before I left my house this morning. I'm an avid reader. I know a good story when I read one, but perhaps I am under a delusion spell. I must be blind to what I've actually written. I was now questioning everything, even my skills as a writer. My breaths were constricting, my thoughts were tumbling, it was hitting me like an avalanche. I'm having a panic attack, I thought as I sat in the backseat of Glenn's car.

When we returned to Jersey, I thanked Glenn, climbed into my car, and just sat there for who knows how long. My story totally sucks. And I've forgotten how to breathe. Maybe I should just start over? I thought, but that quickly crashed and burned. I had already fallen in love with my characters and promised them I would tell their story. I can't give up just because a seed of doubt was planted. Right?

So what did I do? I did what I always do when I'm stressed out - I went shopping.

As I'm strolling through the mall with a shirt that I don't need and feeling nonetheless better, a super model, of all people, helped me climb out of this mess. Well, it was actually just a poster in a jewelry story but same thing. Under the woman’s face was a hashtag that read: Don't crack under the pressure. The words reached out and grabbed me. They shook me by the shoulders and said "Stop freaking out! Stop doubting yourself!” It may have just been an ad for diamonds, but it reminded me that despite the anxiety I was feeling, I still believed in my story. And then I realized, I wasn’t freaking out about the opinions and advice I received. I was freaking out because I was afraid of failing. But when it comes to writing, what is failing really? You can’t fail if you’ve learned something. Sure, your book may not be picked up by a publisher, but then you'll self publish, and people will still be able to read your story. I was once told, “If you write a good story, people will freaking read it!” And in the end that's all that matters.

So don't lose hope when you start second-guessing yourself like I did, and definitely don't stop writing. Whatever you do, do not stop writing! (Seriously I'm going to want to read it once you're published) You simply take what caused the doubt in the first place, and learn from it because it is what makes us better writers. And perhaps the lesson you learn won't be about your story, but about you, yourself as a person. That’s what this ride has been for me. I walked into the Liars Club thinking I was going to learn about writing, and I left learning more about myself.

I couldn't have asked for a better experience. Sure it scared the crap out of me, and made me question everything - but that's a good thing! If everyone tells you you're wonderful all the time, then it's probably time to get some new friends. Because real friends tell you when you're doing something wrong and headed in a bad direction. They tell you the things you don't want, but need, to hear. And this is exactly how I feel about everyone I spoke to at the club. To them, I may have just been the babbling girl in the green skirt, but to me they are all my new friends.

There were two things said at the Liars Club that I will forever carry in my pocket (said by Keith and Jon respectively):

"Don't apologize for who you are" and "I'm a f*cking writer!"

About today's guest-blogger:

Jessica Hunter is a book junkie, an aspiring author, a Whovian and a Gryffindor. She dabbles in web development and yoga, but writing has always been her passion. On most days she can be found 30,000 feet in the air, but you’ll also catch her with the South Jersey Writers' Group, at her blog or on her Instagram.

There's Gold in Them There Liars

By Dawn Byrne

The Writers Coffeehouse May meeting at the Willow Grove PA Barnes & Noble struck it rich with Liars. Keith Strunk, Kathryn Craft, Jon McGoran, and Janice Gable Bashman of the Philly Liars Club led conversations on creating believable characters, breaking rules, and more. They answered questions along with author/editor Bernie Mojzes.

Chunks of golden advice surfaced in the form of a ball field and cowboy. Janice and Kathryn explained that a character may do something that seems out of left field. If the reader is clued into something prior in the story that makes the character's action or dialogue believable, even if it's subtle, the reader enjoys tying in the connecting information. Kathryn's example: If a reader doesn't know the character has a daughter, and needs to, then the writer can stage a pink bow in the character's car. She reminded us that left field is still inside the park so it's fair to allow information to come from there.

A character's value system defines how he'll act, and characters are always in character. So force him to act. Jon McGoran said, "If your character's a cowboy, you gotta shoot at his feet to make him dance."

Tertiary characters can reveal much about the protagonist by interacting with him. This can also create visuals for the reader, since a character shouldn't describe himself. Minor characters have their own background, so their actions and dialogue bouncing off the main character can make for thought provoking situations, which draws the reader into the story organically. The protagonist's true grit may surface from this perspective.

Bernie explained that the protagonist is the hero of his own story. Bernie's example demonstrates the difference between a protagonist and antagonist: If Superman is the protagonist, then Lex Luthor is the antagonist. But if it's Lex Luthor's story, he's the protagonist and Superman is the antagonist. Protagonist and antagonist each have good and bad in them.

Using the main character from the television series, "Breaking Bad", Bernie noted Walter White changing from very good to very bad, yet White's end reflects his original goodness.

New writers may do best to follow established rules of writing. Kathryn believes breaking them can make for better writing, so she's doing this with her third book. Bernie agreed that following the rules is best, but sometimes breaking them can blow readers away.

Liars and audience members with marketing background touched on how to go about shopping a project. Top five publishers, where they make all the rules? Or smaller presses who can be more cooperative with authors' ideas on how to get their books into readers' hands?

Other pieces of gold panned from this claim:

"Plot twists have to be inevitable and believable." - Kathryn Craft

"Just because something has to move the story forward, doesn't mean it's a straight line. Satisfying reader's expectations and thwarting them are like the ebb and flow of waves." - Bernie Mojzes

"It's important to see things filtered through the POV character's viewpoint." - Janice Gable Bashman

"A plot need can produce a great character. Example: the character Mike in "Breaking Bad" was a minor character that blossomed because of a plot need." - Jon McGoran

Everyone agreed cutting words from a manuscript always strengthens it. Seriously consider your critique partner or editor's suggestions.

Remember, if you're pulling something out of left field that connects with what you planted earlier in the story, or shooting at your character's feet to see how he'll handle a situation, consider your character's background and beliefs to know how he'll react. It might give your readers that 'Wow, I should've seen that coming' experience. Eureka.

The Writers Coffeehouse is held on the last Sunday of every month and free to all.  

About today's guest blogger:

Dawn Byrne, a grandmother, writes inspirational and fictional stories about families from her New Jersey home. She's a member of the South Jersey Writers' Group, facilitates the Juliette Writers' Group, and teaches Sunday School. Dawn strives to leave a small carbon footprint, reads classical literature, blogs here, and has stories featured in Chicken Soup for the Soul: Devotional Stories for Wives: 101 Daily Devotions to Comfort, Encourage, and Inspire You and Chicken Soup for the Soul: It's Christmas!: 101 Joyful Stories about the Love, Fun, and Wonder of the Holidays . Her website is www.dawnbyrne.yolasite.com.

Writers Coffeehouse for April

By Dawn Byrne

On April 27th Keith Strunk led The Liars Club's Writers Coffeehouse that meets at the Barnes & Noble in Willow Grove PA on the last Sunday of the month. Please note that the May meeting is canceled because of Memorial Day.

Keith is a teacher, actor, author and co-founder of River Union Stage. He wrote the book, Prallsville Mills and Stockton and is one of four authors of The Delaware River Byways that's due out in July. Both are published by Arcadia Publishing. Among other credits is his screenplay Time Lock (2005).

Keith talked about collaborating on fiction books, and suggested all involved in the project should agree on an editor, or a person who will have the final say with the project. A signed agreement can be helpful too. Kerry Gans added her experience collaborating with two other writers on a work yet to be completed. Her poem "The Towers Stood" is included in the non-profit first anthology of World Healing World Peace.

Anyone may ask a question to the facilitator or the group throughout the meeting. Keith addressed a question to the group. He needed tips on how to get back into a long project after being away from it for months. Suggestions were: conditioned/response where the writer repeats daily going to a specific area to write, or uses something like smell to trigger the brain that it's time to work on the writing; re-read the entire manuscript; look over notes on the project; make or review character sketches and the outline; get back into the head of the main character.

The discussion turned to branding. I have to admit I helped with this turn, seeking information on taglines. Keith mentioned that a writer's face is their best logo. An author may want a specific tagline for each book, which can be limiting. A tagline for the author is another option. I found myself in good company with Kerry Gans who also is trying to come up with a tagline that encompasses all the types of writing she does.

As an actor Keith was clearly comfortable explaining how dress can brand a person. It depends on what you write. Carol Kasser shared that as a children's author, she dresses in fun hats and child friendly clothing. Barbara Custer uses a balloon as part of her brand.

This brought up the subject: How to dress for a pitch. When pitching to an agent or editor, says Keith, dress neat but not necessarily formal. If you're nervous, uncomfortable clothing will add to your issues. This topic led to pitching in general.

Keith gave out information on the Philadelphia Writers' Conference coming in June. He mentioned that even though a writer should have a completed manuscript before pitching to an agent, at the conference that's not a deal breaker. As long as the writer has finished most of their book, it doesn't look bad in this situation to have an incomplete package.

I thank our founder and SJWG librarian, Janice Wilson, once again for driving me to the meeting. As always, carpool conversations are a bonus to the information and inspiration I receive during the meeting. Kindren spirits abound on the last Sunday of most months. May may be a bummer, though. I'll have to fill the emptiness with Memorial Day hot dogs and hamburgers.

Liars Are Truthful at the Writers Coffeehouse

By Dawn Byrne

How excited was I when I opened the Writer's Digest May/June issue and found an article by Marie Lamba and another by Janice Gable-Bashman?! I had just talked with these authors at the Liars Club Writers Coffeehouse in Willow Grove days earlier. As members of the Liars Club, they shared information on writing and marketing, with Marie leading the meeting.

The last Sunday of each month, I'm inside the Barnes & Noble at 102 Park Avenue in Willow Grove from noon to 3 PM. And so are the Liars. Marie is the author of the YA novels, What I Meant..., Over My Head and Drawn. She's also associate literary agent at The Jennifer De Chiara Literary Agency. Janice is the author of Wanted Undead of Alive (with Jonathan Maberry) and "Predator" (coming October 2014). South Jersey Writers' Group founder Janice Wilson and I thought Marie's information on marketing and writing craft helpful and inspiring.

Marie explained that editors and agents aren't out to get writers, nor do they enjoy rejecting queries and book proposals. "Agents and editors love books." She tipped her head forward, parting her hair, to show her grey roots and lifted her foot to display cat socks to prove she's just another one of us, very busy and human. But what convinced me more, was learning she works on commission and could wait two years to receive pay for a book with which she'd been working. Plus there's no guarantee that she'll get compensated at all. It's easy to understand why agents and editors are so selective with choosing a project. They need to believe in it and the author.

Random House published Marie's first book, but she self-published her second. "Self-publishing can be viable and productive," she admits. It's more respected now than when it first started.

Marie will always get back to you if you email her. This may not be possible for some agents, though. Very organized, Marie refers regularly to her spreadsheet, using her time efficiently. She has fourteen clients and can receive 400 emails a week, so she utilizes eight interns to help with this workload. Since the recession, many people in the publishing industry were cut, so developmental editors are hired by writers themselves to prepare their work for the eyes of an agent or publisher. I loved hearing that Marie has a good critiquing group for her own work, and suggests the same for all writers.

Rude writers won't hear back from Marie and she is reluctant to pitch a manuscript to a rude editor. If you submit to Marie, she may Google you. This is an easy way to find out who you are beyond the manuscript proposal you sent. If you badmouth editors or agents, again, no email from Marie. Editors and agents know each other and share information about writers. And don't sound desperate publicly. I like Marie's idea of venting frustrations over rejections, or not hearing from an editor, privately with a friend.

Multiple submissions are a very realistic way to go, but don't mass query. The form query not specific for the agent you're targeting will stick out in a negative way, even if you do get the agent/editor's name correct.

A writer can grow old waiting for a reply from an editor or agent. "Nothing is exclusive," warns Marie. But three weeks is a proper length of time to allow exclusive rights to your work if you feel this may benefit you.

Switching to the topic of craft, Marie displayed a copy of Julia Cameron's book, The Artist's Way. Marie praised Cameron's suggestion to write three pages of anything first thing in the morning to unblock a writer's mind. These morning pages, along with a playful work space, boosts creativity and enjoyment of our work. Since I had already read Cameron's book, I purchased another one suggested at the meeting, on my way out of the store: The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield.

The Liars Club Writers Coffeehouse is free and attendees can ask professionals questions and talk with them after the meeting. Information on current trends, and what's not so hot, is valuable coming from an insider in the business. When you attend, bring business cards. Everyone's encouraged to network. I've found interacting with other attendees helpful and exciting too.

About today's guest blogger:

Dawn Byrne, a grandmother, writes inspirational and fictional stories about families from her New Jersey home. She's a member of the South Jersey Writers' Group, facilitates the Juliette Writers' Group, and teaches Sunday School. Dawn strives to leave a small carbon footprint, reads classical literature and has stories featured in Chicken Soup for the Soul: Devotional Stories for Wives: 101 Daily Devotions to Comfort, Encourage, and Inspire You and Chicken Soup for the Soul: It's Christmas. Her website is www.dawnbyrne.yolasite.com.

What Inspires You?

By Glenn Walker

This has been a busy week for the South Jersey Writers' Group, and Kathryn Craft as well. She can't seem to get rid of us! Thursday she spoke at our regular meeting, and Sunday she was the Philadelphia Liars Club representative at this month's Writers Coffeehouse. She moderated a terrific session on inspiration and motivation.

Kathryn's prelude to the meeting came via the Writers Coffeehouse Yahoo! Group where she posted before the meeting:

Since I'm getting the impression we've all about had it with winter, let's think inspiration and renewal—and tap into our inner child by having show and tell! Bring one or two quotes or small items along to share that you keep in your writing space for inspiration. We know you have them. If propriety suggests this item not be brought (no booze or pets, please!), then you can just tell us about it. BECAUSE WE NEED ALL THE INSPIRATION WE CAN GET!!

Sure enough, come Sunday afternoon, all of the writers in attendance brought something from their workspace, whether an actual object or a description of same to share with the group. It was like a mad, creative game of show and tell. I have to say, it was wonderful and inspiring just hearing about all the things that inspire other writers, full of unique items, motivational quotes, pictures, and even Legos.

It's worth mentioning that the Writers Coffeehouse is always in itself an inspiring and motivational experience, just hearing what other writers are doing and going through, and meeting and networking with folks you already now or only know online - in person. I got the chance to finally meet in real life Uriah Young, who I've known only online for some time. He's a terrific young writer who has a bright future ahead of him, you should all check out his blog and Follow him on Twitter.

When it came around to me to talk about what inspires me, I blathered on about making music playlists, and how I had some action figures and Legos on my desk, but it wasn't until after the meeting that I realized what really inspired me. As fellow South Jersey Writers Patti O'Brien, Dawn Byrne, Robert Repici, Tom Minder, and I sat around talking writing at Panera Bread, it came to me. I'm inspired by the presence, encouragement, and support of fellow writers. I think we all are. As much as writing seems like a solitary sport, it's really a group effort. That's why get-togethers like the Writers Coffeehouse are so important.

Now, what inspires you?

Kathryn Craft Tunes Our Storytelling Engines

By Glenn Walker

This past Thursday at the regular monthly meeting of the South Jersey Writers' Group, we had a very special guest. Author, editor, blogger, and member of the Philadelphia Liars Club, Kathryn Craft came to speak with our group. Her topic - Tune Your Storytelling Engine.

Kathryn's talk took us through a basic understanding of story structure, but more importantly how it works, why it works, and how to fix it when it doesn't work. Along with her presentation she provided an excellent handout outlining the process. For over an hour she dazzled us with her talent and experience, answering questions and discussing obstacles and solutions with the group. I could tell you what we talked about, but I don't want to spill all of Kathryn's secrets here. You can check out her work in that area at writing-partner.com and at The Blood-Red Pencil.

At the end of her presentation, Kathryn Craft read an enticing and emotional excerpt from her debut novel, The Art of Falling. Much of her presentation came from her experiences writing this and her upcoming second novel, so it only cemented a very subtle sales pitch for the book. I bought mine for Nook on my iPhone while she talked earlier in the evening. I'm reading it now, and it's excellent. The only downside is I couldn't get Kathryn to sign my new ebook copy.

We at the South Jersey Writers' group thank Kathryn Craft for her time and spending a wonderful evening with us. She was entertaining, educational, inspirational, and one very cool lady as well. She rocks. If you'd like to get in touch with Ms. Craft, you can go to her website, and you can buy her novel The Art of Falling here.

The Writers Coffeehouse in Willow Grove

Guest blog by Dawn Byrne

Can you believe there's a group of professional writers who are available to the public the last Sunday of each month? They talk about their claims to fame, share marketing information, and answer questions from the audience about anything related to writing life and its craft. Can you also believe it's free of charge?

The Philadelphia Liars Club hosts this monthly gathering called The Writers Coffeehouse at the Willow Grove Barnes & Noble in Pennsylvania on Park Avenue from 12 noon to 3 pm. The Liars are fiction writers who volunteer their time to inform and encourage networking with other writers.

November's meeting was led by Kathryn Craft, author of The Art of Falling. She blogs at bloodredpencil.blogspot.com where you can find out about her and her novel, which is launching January 18th in Doylestown, Pennsylvania. Kathryn talked of patience with publishing and shared the reality of waiting almost two years for her book to debut. She told us that the time of publishers sending limos for authors to speak at events the publisher arranged is over. Marketing and promotion is mostly the author's job. Authors who do, and have an online following, are more desirous to publishers.

Liars suggested bringing translated versions of your work to the book sale if that applies to your work or audience. And if you're an introvert, invite to the book sale a PR pitch friend who has a personality to talk and will schmooze with customers.

Everyone introduced themselves and any writing related information. If you have a business card, bring extras to pass out during the Writers Coffeehouse. You'll surely have an opportunity to receive others. Shameless self-promotion abounds here. This helped us identify others in the group whom we could talk or network with after the meeting. I enjoyed chatting with three other inspirational writers.

The Writers Coffeehouse, photo from Liar Jon McGoran's blog

Kathryn also led an activity she used in workshops she's given in libraries. During a break in the meeting, she suggested everyone choose a book from the Barnes & Noble's shelves that struck their interest. This demonstrated how important certain elements are to sell a book: book cover; where the book is located in the store; if it's faced out or spine out; the blurb on the book; first paragraph in the work. I surprised myself with my choice. My preferred reading is inspirational. I selected a book that appeared inspirational but wasn't yet piqued my interest. Some people bought the book they used as their example.

November was National Novel Writing Month. Audience members and Liars talked about this and about editing their NaNaWriMo novels. Bernie Mojzes, Liar and co-editor of The Journal of Unlikely Entomology, mentioned a call for submissions for April. Check this out at www.unlikely-story.com and www.grumpsjournal.com. Jim Kristofic praised Liar Marie Lamba who is his editor for his memoir, Navahos Wear Nikes: A Reservation Life.

The Coffeehouse doesn't meet in December, but join them on January 26th 2014 and you'll be introduced to writers from a plethora of genres who are eager to inform and encourage newbies, as well as seasoned writers. You can check them out at www.liarsclubphilly.com. To get updates on the Coffeehouse, go here and subscribe.

The South Jersey Writers Group plan a roadtrip to the next Writers Coffeehouse event, if you want to go, click here. Speaking of the SJWG, the above-mentioned Kathryn Craft will be our guest in February, details can be found here.

About today's guest blogger:

Dawn Byrne, a grandmother, writes inspirational and fictional stories about families from her New Jersey home. She's a member of the South Jersey Writers' Group, facilitates the Juliette Writers' Group, and teaches Sunday School. Dawn strives to leave a small carbon footprint, reads classical literature, and has stories featured in Chicken Soup for the Soul: Devotional Stories for Wives: 101 Daily Devotions to Comfort, Encourage, and Inspire You and Chicken Soup for the Soul: It's Christmas!: 101 Joyful Stories about the Love, Fun, and Wonder of the Holidays. Her website is www.dawnbyrne.yolasite.com, and her blog is here.

Merry Jones at SJWG

Guest Blog by Victoria Marie Lees.

At the South Jersey Writers Group monthly meeting held on November 2l, 2013, writers and friends welcomed Merry Jones, an established novelist and writing teacher at Temple University. Merry has a master’s degree in Communications from the University of Pennsylvania and an impressive array of writing credentials from humor to non-fiction to mystery, including her latest release, Outside Eden.

Merry opened her discussion with a surprising fact: The average writer earns about $3,500 per year.

“So why do we write?” She asked the assembled writing group.

That’s a good question.

Merry informed the group that some people have a need to communicate. Writing is a communication process. “Writers are writers because they can’t help it. If we don’t write, we feel guilty.”

The process of writing is a lifestyle for the writer according to Merry. It’s a part of their personality, a basic fundamental aspect of their lives.

One of her grad school professors felt that creative people must create. If they didn’t, there would be physical symptoms to deal with. Merry finds she becomes grouchy and agitated if she doesn’t write regularly.

While some writers at the meeting agreed, some writers felt that they needed to wait for inspiration or a reason to write. This brought up a very real obstacle for many writers: incentive. With no agent, no book deal, why am I writing? Why write if I’m not getting paid to write. I should find a real job and make money.

Merry understood their quandary. She had it at the beginning of her career, too. She informed the group how the publishing field has changed since she wrote her first book, advances are much smaller, no paid tours by the publishing house. Editors don’t promote writers like they used to. They don’t help writers much.

“In publishing no one is your friend,” Merry said, “not your agent, not your publisher. Sales numbers are how you acquire your next book deal.”

Merry was cut by St. Martin’s Press because she was a midlister, as that publisher eliminated all midlisters at that time. Her agent cut her off too. She was lucky, though. Through some writing friends she acquired another agent about a year later, and because she continued to write, Merry had books to give her new agent. Small presses are a good alternative to the big publishing houses.

Writing groups are essential for both the budding writer as well as established writers. “All writers need writers to share experiences, energy, and the drive to continue writing.” Merry said.

And she’s correct.

Do people really decide to become writers or is it instinctive? What do you think? Why do you write?

About today's guest-blogger:

Victoria Marie Lees has been a member of the South Jersey Writers' Group for several years, maintains blogs at Adventures in Writing: One Woman's Journey, Parenting Special Needs Children, and Camping with Kids, and she can be found on Twitter.